5 Tips How to Get Free Web Design Advertising

If you are on a small budget there are a lot of free ways you can use on the Internet to advertise your business. Yes that is right! You don’t have to pay anything and they are the same solutions that companies pay thousands of dollars to do. So if you have some time, you can get ready to generate your own traffic for free!

Content

First of all, you need to make sure your web design has the right content. Your content should be unique and interesting to your audience.  Give people something they are interested in learning, something that will bring them back for more. Your text needs the right keywords repeated in a certain density.  Only use about 1 keyword for every 100 words. This will help with search engines for your ranking. Do not repeat the same keywords too much. Search engine could see it as spam!

Blogging

Blogging is a great starting point for free. There are many of free services on the web that allow you to publish a blog. If you already have your  business web site then you can work the web design with the blog so it is a part of your site. When you write a blog be sure it is related to your business, then includes as much  inbound links possible to your website.

Press Releases

Press Releases are another way to promote for your business, writing press releases about upcoming events and other big happenings. This way you can get the word out and create hype about the business. Press releases can be sent to media outlets like newspapers, radio stations, news stations, and such.

Bookmarking

Bookmarking is a perfect way to bring more traffic to your site and get the word out about the fact that you exist. You can bookmark every single page on your website and this will ensure you get some traffic and will create a site rank.

Social Networking

The idea is that social networks like Linkedin ,Myspace and Facebook are similar to search engines, where the goal is to ensure that the most relevant and interesting content bubbles up to the top. On sites like Diggit it means having enough votes from the community to move your news article to their front page, while on a site like MySpace, your measure of popularity is all about how many friends you can get. if you build relationships with other community members. Even though becoming an active member on these sites will help you get more traffic to you website , it is a great strategy for promoting your own material.

Conclusion

As you can see, there are many techniques you can use to get free advertising for your web presence, There is no reason to leave out any opportunity, however if you don’t have the time, it is highly recommended to ask for an search engine optimization (SEO) expert that understands well your business model.

The Top Five Web Design Programs

Any web designer should be familiar with these top five web design programs. These programs will allow you to increase your efficiency, and design websites that provide your end-users with a better experience.

5. Adobe Fireworks

Adobe Fireworks is a program that is part of the adobe series specifically intended for web designers. While Photoshop may be able to edit images, this program will be able to provide a graphical interface in order to make designing any webpage easy and simple. One of the features that it is most noted for his ability to slice images into HTML/CSS files, which allow you to quickly develop websites. While it is not the most popular of design program, it is still a formidable option when you are trying to create rich graphical websites with many images.

4. Dreamweaver

Another popular web design tool is Adobe Dreamweaver. It is also part of the adobe series, just like Adobe Fireworks. This is a tool that is with many features, that allow you to rapidly develop websites, and upload to them quickly. It’s extremely smart when it comes to highlighting code, showing the live view of your code, and quickly uploading via its own FTP client. With great about this program is that it integrates very well with other Adobe programs.

3. Pandic Coda

Panic Coda is a free program that is intended for use with the Mac OS X operating system. It has many tools built into one, such as an FTP client, simple HTML and CSS editors, and powerful code highlight. This tool features a simple interface, which is good for any new designer that may be unfamiliar with more advanced code.

2. Photoshop

This multi-platform commercial graphics editor is one of the most widely known ethics editors there is available on the market today. This tool can be used in tangent with other Adobe tools, such as Dreamweaver and fireworks, in order to quickly create and change images for use on the web. More advanced designers use Photoshop to create backgrounds, buttons, and graphics for use on the web.

1. Firebug

If your web designer, you’re probably most concerned about cross browser compatibility, which means making sure that your website is compatible with all major browsers, and even with visitors using older browsers. Firebug is a Firefox plug-in that allows you to make changes to your website while it is live, before actually uploading them. This saves you plenty of time because you don’t have to switch between your browser and web developing software in order to see changes.

How to Choose a Web Designer Without Getting Stung

Your website is the public face of your business but a lot of people don’t pay much (if any) attention to the question of how to choose a web designer. For most people, the choices fall into one of the following options:

Use a friend of a friend as your web designer

This has the advantage that it’s often a free option but it has the major disadvantage that you aren’t given the person’s full time attention. Quite often, changes to your website will be done “tomorrow”, where tomorrow is always in the future. And because you’re not paying for the job, you put up with this. Even though your site may not be live yet or it may be broken.

Using a friend of a friend as a web designer also puts you at the mercy of whatever program they want to use to design your site. It doesn’t matter to them that they’re maybe the only person in your town or county who knows how to use the particular platform they’re using. But it should matter to you as it means that in the future, you’re beholden to them for every aspect of your website design. Even if you are no longer in touch with them.

So either you’re stuck with a broken and obsolete web design or you’ve got a website that you have no access to or you need to bite the bullet and pay to have a replacement site.
Other web designer choices

Free online website designers

There are lots of sites out there which will offer to build a website for you at no cost (apart from all the added extras they try to sell you once you’re hooked into their program).

These have a number of disadvantages:

If you want to do something even slightly different with your web design, you’ll often encounter a “computer says no” response.

A lot of free web designer sites use systems such as Flash to make the design process easier. This works well for you designing the website but works badly for Google – it’s the equivalent of hanging a great big “no entry” sign on your website as far as Google are concerned and you’ll struggle to get your website found in the search engines.

You’re at the mercy of the company providing the free service. They need to get money from somewhere, so there will either be adverts on your site or anything beyond a very basic site will cost extra. You are also at their mercy as to whether or not they stay in the web designer business at all. So you could wake up one morning and find your site has disappeared or that you’ve been given 14 days notice of eviction.

You’re at the mercy of their terms and conditions. You know, the things you never read before you press the “I agree” button. These may be broad or restrictive. They probably allow the web designer company to change terms at a moments notice. Or they could ban you from doing certain things – if WordPress host your site (but not if you run WordPress on a domain you own) then you’re not allowed to use it for commercial purposes; if Blogger host your site then you’re not allowed to use it to boost your position in the search engines. And if you break any of the terms and conditions on a free web designer host then you could find your site banned or suspended at a moments notice with about as much chance of appeal as a life sentence prisoner has.

Pay a mate’s rate for your web designer

This is close to being the same as using a friend of a friend except you pay for the privilege.

Before you go down this route, check whether the mate’s rate really is the bargain you think it is. I’ve often come across situations where the so-called cheap mate’s price is actually more expensive than a commercial rate.

Use a professional web designer

They may well use the same tools as the cheaper options above but they will be using them day in, day out. So they’ll know what is best for your business and what actually works in real life. So your web designer won’t be using your website as the guinea pig.

If you’re moving from another website host or from a free option to a proper website, a professional web designer will know how to schedule the job so that your site is always available. Your new website design will be made behind the scenes and only switched on once you’re happy with it.

Chances are that you’ll also pay less for your hosting than you would with some of the free or supposedly cheap options. A lot of template based web designer sites will offer upgrades to hosting which may sound cheap – a tenner a month or whatever – but is actually well over priced if you’re not doing the kind of business that Amazon is. So over the course of a year or two you’ll actually save more than your web designer costs in reduced charges elsewhere.